Author Archives: The Richard A. Maxwell Sport Media Project

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About The Richard A. Maxwell Sport Media Project

The Richard A. Maxwell Sport Media Project is a hub for teaching, research, and service related to sport media. The Project benefits students and faculty at Bowling Green State University, and offers outreach and media consulting to area and regional groups that work with student-athletes. Through collaborative efforts of the Sport Management program and the School of Media and Communication, BGSU students have the opportunity to learn such skills as sports writing, reporting, broadcasting, announcing, public relations, media relations, communication management and production. Faculty and other scholars have access to resources about the commercial and sociological aspects of sport.

The Media and Penn State: One Year Later

BY LORI RAUDIO

The Penn State University scandal involving Jerry Sandusky and Joe Paterno happened over a year ago already, but it is still making headlines.

The media has been jumping at the chance to do follow up stories examining how the people of Penn State, as well as the city State College, have been affected. One such story appeared on a Nov. 5 regional cover of Sports Illustrated titled, “We Are Still Penn State,” which followed a July article from the magazine called “We Were Penn State.”

The article by S.L. Price argues Penn State University and the surrounding area are too focused on football, continuing to chant the famous “We Are Penn State,” even in the wake of the scandal. This statement of affiliation is now controversial and even called “self defense” by Price. The community is now being criticized for supporting their team.

Price quotes Penn State professor R. Scott Kretchmar saying, “Everybody, when they hear ‘Kent State,” thinks of a massacre. Whenever they hear ‘Penn State,’ they’re going to think of this.” Unfortunately for the community trying to put the scandal in the past, this is most likely true.

Price has an interesting take on the matter, and he shares the belief with the NCAA that Penn State is too football focused. The article, however, unfairly places the guilt on the students, fans and supporters of Penn State. The subtitle even reads “Defiance, Collective Guilt, Revival…Happy Valley One Year Later.”

Price criticizes the people who still support the football program and the university, agreeing with the NCAA decree saying, “The reverence for Penn State football permeated every level of the university community.” But it was the school officials who are guilty of this, not the community and fans that support their favorite team. They were unaware of Sandusky’s actions.

Other members of the media, mainly in State College, have fired back at Price’s article. In Patty Klein’s article, “Sports Illustrated Misses the Mark with Penn State Cover One Year After Sandusky Scandal,” she expressed her frustration at being made to feel guilty. Klein argues the community should not be responsible, as they didn’t know more than any other person in the country did. Rather, blame should be placed on the people who were aware and failed to take action. The surrounding community was rocked by scandal and should not be criticized or feel guilty just because of where they live.

One quote in Klein’s article that caught my eye described how the Penn State scandal has been handled compared to other college scandals in the past few years. She writes, “Penn State has accepted the sanctions even though we look around and see other universities whose crimes were actually related to athletics or academics and the NCAA looks the other way.” While I don’t believe the NCAA looked the other way in these cases, the media definitely has placed more emphasis on Penn State than other schools. The Sandusky scandal is without a doubt a bigger problem than the Ohio State or University of Southern California issues, but the media has let those issues rest. Those communities weren’t blamed for the football team’s problems or featured in “one year later” specials.

While there may be some bias in Klein’s article as she is a Penn State alumna and a writer for an area website, I agree with her more than Price. The State College community should not feel guilty for trying to return to normal and supporting their football team.

Though Sandusky is now in prison, other court cases are just beginning including cases filed by the victims’ families. The media’s attention will be on the area for many months to come. It is going to be hard for the community to ever restore their reputation especially with articles, like Price’s, continuing to fault the wrong people and making them feel guilty for moving on.

Junior Seau Commentary

BY DANE WINDISCH

Former NFL great Junior Seau and his tragic death have played out in the media since he was found dead from a self-inflicted gunshot wound in his home on May 2. For the media, it’s always a sensitive topic to cover when a death such as this one happens and on top of that, to a future Hall of Fame linebacker who was still playing five years ago. ESPN was one of the networks I covered to see how the reporters acted while discussing it and what the different NFL shows on the ESPN networks responded to the death.

Former NFL great Junior Seau and his tragic death have played out in the media since he was found dead from a self-inflicted gunshot wound in his home on May 2. For the media, it’s always a sensitive topic to cover when a death such as this one happens and on top of that, to a future Hall of Fame linebacker who was still playing five years ago. ESPN was one of the networks I covered to see how the reporters acted while discussing it and what the different NFL shows on the ESPN networks responded to the death.

During the ESPN’s NFL Live, there were former players coming on and talking about memories they’ve shared with Seau either personally or competing against him. This gave the audience a better understanding of just how Seau was as a person and player and you could see the emotion it brought to some players. No player showed more emotion on air then former teammate of Sea, Marcellus Wiley. Wiley, with tears rolling down his eyes, shared his moments with Seau and how he was as a friend and player.

When tragic events take place in sports it’s very important for all anchors and reporters to know the situation by having respect in their tone and actions while on air. ESPN’s reporters and anchors did a great job at capturing the special moments with the players being interviewed and having the utmost respect for Seau’s legacy.

Maxwell Project Receives Attention from Media

BY JORDAN CRAVENS

After the second annual “A Conversation with …” event, the Richard A. Maxwell Sport Media Project has received considerable attention in the local media.  This year’s Conversation event featured Ed Goren, Vice Chairman of FOX Sports Media Group. 

During his media career, Ed Goren amassed 46 individual sports Emmy Awards, something he partly attributes to his roots as a news reporter. Goren spoke to a packed house April 25 and advised aspiring sport journalists to “get a job in the news and learn how to tell the story.”

“It was the best piece of advice I ever had,” Goren said. “The best commentators, the best directors, the best producers are the best storytellers in their own way.” Goren took over as executive producer of FOX Sports in 1994. In his position he is responsible for the look, sound, editorial content and quality of the station’s broadcast.

He took the helm at FOX after the station acquired the broadcast rights to the NFL. Goren helped come up with the “FOX Box” and the idea for a scaled-down version of a football field in the studio.

The media executive spoke at Bowling Green State University as part of a spring conversation put on by the Richard A. Maxwell Sport Media Project, Department of Journalism and Public Relations and the Sport Management Program. 

Maxwell , a 1970 BGSU graduate, is the recently retired director of broadcasting for the NFL.

Social media speeds up National Signing Day

BY ALEX KREMPASKY

Feb. 1 is one of the most exciting days in college football.  But why?  It is National Signing Day. This day is the day in which most high school recruits sign their National Letter of Intent to the schools they will attend in the fall. National Signing Day has also become a very big event with full-day coverage on ESPNU and all over the Internet. However, one tool that was used a lot this year was social media. Facebook and Twitter feeds “blew up” when signees were announced throughout the day. The cool thing about this new technology is every school had a different way to utilize social media to announce the signings.

Facebook was a popular medium for many schools including the University of Idaho. On National Signing Day, Idaho kept Facebook followers informed on each recruit who committed to become a Vandal in the fall. Beginning with their first commit, quarterback Andrew Williams from Elk Grove, Calif., they posted the names, positions, and hometowns for each new player along with a picture of an Idaho Vandal football helmet. Throughout the day, 24 players committed to play for the Idaho Vandals in the fall and each were given a spot on the official Facebook page of the Idaho Athletic Department, which is followed by over 14,000 members. This was an excellent way for Idaho to promote their new recruits as a mid-major program. Their followers were able to keep receive up-to-the-minute updates on the new Vandals commitments.

Twitter is another mode of communication athletic departments all over the nation utilized for announcing their new athletes. The University of Southern California was one of many of the programs that tweeted the news on National Signing Day. USC began the day by tweeting “#USCSigningDay is here! Text USCSIGN to 51234 to have each official announcement sent directly to your phone.” Not only were they using Twitter as a form of quick announcements, but also for Trojan fans to get even faster updates with a text service. USC’s tweets blew up feeds with announcements of every recruit who signed to become a Trojan this fall. There were also links to a profile of each recruit on the official USC Athletics website, and updates on head coach Lane Kiffin’s press conference he held at the end of the day that was telecasted on ESPNU. USC fans were also treated to up-to-the-minute experience via Twitter that many other programs also used.

Social media has made a lasting impact on sports on all levels but college sports have benefited greatly from it. Normally on Feb. 1, fans would have to wait until the evening edition of Sportscenter to get the news on their favorite team’s signings, at best; most fans would have to wait for the next morning’s local newspaper. Now fans can literally find out only seconds after the official fax comes into the athletic department’s office. As social media advances, information will become more instantaneous and more accessible to the everyday fan.

Cameras and commentators shine at Masters

BY MATTHEW OSTROW

The coverage of the 2012 Masters golf tournament was very well done with great commentary, beautiful camera work and great analysis.

Augusta is a beautiful course that was displayed well by different angles and fly-by shots.  Throughout the tournament, there were good visuals showing the different holes and what the difficulties of each hole are.  The cameras also did a fine job of showcasing the emotions of each golfer.  After Bubba Watson missed a key putt in the playoff,  the camera had a great angle showing him discussing what went wrong with his caddy.  Golf is a hard sport to showcase on television since the field of play is so large. However,  close-ups of the individual golfers are also needed. CBS did an amazing job showcasing both of those elements.

Along with the camera work, there was informative analysis from all the commentators.  Jim Nantz did a majority of the commentary.  He set the stage well and even spoke softly while the golfer was about to swing.  Nantz kept viewers very informed with every detail of the tournament.

The whole coverage of the Masters by CBS really fit golf and the tournament. The Masters is arguably the best golf tournament in the world and the coverage did a fantastic job with such an important and entertaining event.

Women’s NCAA commentators call at slower pace

BY DANE WINDISCH

The ESPN team of Holly Rowe and Fran Fraschilla were in charge of commentating on the action during the NCAA women’s second round game between Kansas and Delaware. Rowe was the play-by-play commentator and I feel she lacked a presence. Also, there were pauses during the play-by-play, which seemed to delay what she wanted to say. Rowe was lacking in this area of the commentary whereas Fraschilla was very knowledgeable on the main discussion of the game: Delaware’s Center, Elena Della Donna.

When comparing the commentary between a second round game of the men’s tournament to the women’s second round, there are many differences. One example is the number of words used by commentators. In the men’s game, the commentators are consistently using the play-by-play and color analyst through the entire game and using it with great timing. In the women’s game, the commentators just seemed to go at a slower pace with the play-by-play and the color. An explanation for this may be because of the slower play in the women’s game as opposed to the men’s game, but I feel the commentators can keep up regardless of the pace of play.

March Madness: ‘First Four’ Kicks Off Commentary

BY DANE WINDISCH

The NCAA tournament is the time of year where teams achieve their dream of playing in the “Big Dance” and this game was no different between Lamar and Vermont. TruTv televised the “first four” opening round games and did a fantastic job with its commentary.

Ian Eagle and Jim Spanarkel were the commentators with Lewis Johnson as the on-court reporter giving injury reports and interviewing the coaches before, during, and after the final buzzer. Eagle and Spanarkel did a great job with the play-by-play offering great insight on several set plays executed by both teams. They showed slow motion replays of the play and talked to the viewers about why it was so well executed. When this is done, it gives the viewers a chance to become knowledgeable about the game of basketball.

One of the focuses was on Pat Knight, head coach for Lamar, and how he motivated his team after a Feb. 22 loss by publicly criticizing his seniors about how they are wasting scholarships. A short clip was shown of the press conference and following it there was a comparison of Lamar’s record before the conference then their record after the conference. You could see how well Lamar responded.

This game was just the start of March Madness with more thrilling games to come in the NCAA tournament. One of the big things from these tournaments is the media coverage spanning across four different networks. Each network will bring a different feel to each game and TruTv did a fine job for the Lamar verse Vermont game.

Commentators tailor broadcast to Minnesota market

BY MATTHEW OSTROW

On the call on Fox Sports North for the Charlotte Bobcats v. the Minnesota Timberwolves game were Tom Hanneman and Jim Petersen.  Fox Sports North is a media outlet primarily shown in the Minnesota area, so I had to take that into account when listening to them.  With that said, I feel both commentators did a great job enhancing the fan experience.

Hanneman did the play-by-play and kept his words very concise.  He also did a good job not over-talking because the fans can see what is going on for themselves.  Hanneman brings a lot of excitement to the game and made me, as a fan, really believe he wanted the Timberwolves to win the game.  Along with his excitement, Hanneman uses some good catch phrases. For example, there were a couple times when rookies Ricky Rubio and Derrick Williams would have great plays back-to-back and Hanneman said, “great pass by Rick Rubio, rise and shine rookies.”

Petersen did the color commentary and really showed his basketball expertise.  Petersen played in the NBA and is currently the assistant coach for the Minnesota Lynx.  Each time down the court he would explain what each player has been trying to improve on their last couple games. For example, after Wes Johnson drove to the basket and scored Petersen said, “That’s what Wes needs to do.”  While being a Timberwolves commentator, Petersen still showed equal praise to other players such as Kemba Walker when they made good plays.

Hanneman and Petersen did a god job making, what could have been a boring game, exciting.  The duo did a good job tailoring their commentary to their market which is Timberwolves fans. As a Timberwolves fan, the commentary duo of Petersen and Hanneman provided a great combination of informative commentary and entertainment which made it worth tuning into.

NBC’s talent and versatility lead to successful pre-game

By Chris Rambo

Perhaps nothing symbolizes the Super Bowl’s growth from simply a championship football game into the hype-driven colossus that we know today more than the network pre-game show.While all known tapes of the original Super Bowl I network broadcasts have since been wiped, something tells me that the two  pre-game shows (CBS and NBC each broadcasted the game) were nothing like the five-hour extravaganza NBC put forth Sunday. Covering that amount of time is no small feat and certainly requires many days of preparation and rehearsal, not to mention seamless coordination on game day. Fortunately, NBC has a deep reservoir of on-air talent to pull from, and it was their skillful deployment of that talent which made the pre-game show a success.

Every Super Bowl pre-game that I’ve watched seems to be a blend of the following:  non-football entertainment, informational/inspirational feature stories, x’s and o’s talk, and plenty (I do mean plenty) of network promotion. NBC more or less stuck to this format on Sunday.

Non-football entertainment/network promotion: I’m deciding to merge these two categories into one because that’s basically what NBC decided to do. Almost every one of their non-football segments featured a personality from an NBC Universal-owned network. First, there was The Weather Channel’s Jim Cantorie giving fans at home a feel for the conditions outside Lucas Oil Stadium while also hanging from an 800-foot zip line. Next up came Tom Colicchio, host of the Bravo reality show Top Chef, who appeared with two contestants from the show. The contestants competed to see who could whip up the best Super Bowl party snack, with Rodney Harrison and Tony Dungy serving as judges. They were followed by Bill and Giuliana Rancic from the Style Network, who offered fans a few last-minute pointers on how to host a good Super Bowl party. There was a live interview at the White House between Matt Lauer and President Obama, the remainder of which could be seen by tuning into the Today show Monday morning. Finally, Nick Cannon, host of NBC’s America’s Got Talent, was on hand throughout the afternoon to chat with various entertainment figures — all of whom had either a movie or upcoming NBC show to promote. While die-hard football junkies probably cringed at most of this stuff, it shouldn’t be judged too harshly. After all, plenty of non-football fans were surely tuned in, plus, NBC shelled out truckloads of money for the broadcast rights, so I think they were justified in turning some of the show into a glorified infomercial.

Feature stories: I thought NBC did a pretty good job on this front. With five hours to kill, there was no excuse for not covering every relevant angle, and the network made sure that America got to know a little bit about the players and coaches on each team. In an effort to conserve space, I won’t list every single player that was profiled, but I will say that my two favorite segments were on defensive-end Jason Pierre-Paul of the Giants and punter Zoltan Mesko of the Patriots. Each story did a nice job at highlighting the inspirational elements of each player’s journey and the unusual way they were both introduced to the game. There were also scores of one-on-one interviews most notably with the quarterbacks, owners, and head coaches of both teams. Duties were doled out among Bob Costas, Al Michaels, Dan Patrick, Tony Dungy, and Rodney Harrison. While the interviewing skills of the first three have been well chronicled (they were all terrific as usual), I thought Dungy and Harrison also did a good job on their respective sit-downs with Tom Coughlin and Bill Belichick. While nothing earth-shattering was revealed in either case, viewers were treated to a side of the two coaches that is different from the way both men have at times been portrayed. The best package, however, was Peter King’s poignant segment on Steve Gleason, the ALS-stricken former special teams player for the Saints. Airing shortly before game time, the piece took a look at how some of Gleason’s former teammates have come to his aid, and the possible link that repeated head trauma could have on ALS. Overall, the features were all very solid. While many of the angles that NBC covered had already been explored by other networks and various newspapers, viewers who did not spend their spare time devouring information received a nice look at all the key participants.

X’s and O’s: I feel that this was the strongest part of NBC’s presentation. For most of the afternoon, the network grouped Bob Costas with Hines Ward and Aaron Rodgers, and Dan Patrick with Tony Dungy and Rodney Harrison. Dungy and Harrison have done nice work all season while I thought Rodgers and Ward did a good job at adding perspective on the quarterback/receiver part of each team’s game plan as well as what emotions a player feels leading up to the big game. I thought the crew was at its best about halfway through the broadcast when Doug Flutie, Cris Collinsworth, and Rodney Harrison acted out a taped segment on the field about what has made Victor Cruz so effective this season. Back live, Dungy and Harrison then broke down both Cruz and Hakeem Nicks. They correctly predicted Nicks could have a huge game because of all the attention the Patriots were putting on Cruz. They then swung it down to Costas, Rodgers, and Ward, with the two players explaining  all of the dynamics that went into good quarterback/receiver chemistry. While there were other good examples, I felt this one best exemplified NBC’s coordinated use of its available talent. The analysts were able to explain a key subplot concisely after being skillfully led in by the two anchors.

Overall, I thought that NBC did a very competent job at delivering what most viewers have come to expect from a Super Bowl pre-game show. The network did well at plugging in Dungy, Harrison, Rodgers, and Ward to analyze all of the emotional and strategic aspects of a game like this, while Costas and Patrick are obviously two of the best facilitators in the business. NBC also did a nice job at confining most of the non-football stuff to the first-half of the show before trading in Cannon for Michaels and Collinsworth and devoting more time to game strategy. Honestly, I can’t recommend that anybody actually watch one of these pre-game shows from start to finish like I did, however, if you were periodically tuning in, then chances are that you ran into something pretty good to hold you over until kick-off.

Latest innovation ‘NBCee It’ shows Super Bowl’s big catch

By Adam Kuffner

NBC had the rights from the NFL to cover this year’s Super Bowl. Nothing jumped out about the telecast, but the overall broadcast flowed smoothly with the game. Al Michaels called the game with Cris Collinsworth alongside. Michelle Tafoya was the sideline reporter and she updated the audience on injuries throughout the game. Tafoya was also able to interview coaches during halftime, letting everyone know how each coach assessed the first half.

There were a few story lines talked about throughout the game. At the start of the game, Michaels talked about how this game was  “Act II” referring back to the first Super Bowl matchup between these two teams in Super Bowl XLII.  Throughout the broadcast, various people associated with the teams were shown watching the game from their respective suites including: Patriots Owner Robert Kraft, Giants President/CEO John Mara, Eli Manning’s family (most notably Archie), and Tom Brady’s supermodel wife Gisele Bundchen.

My favorite part of the broadcast was arguably the biggest play of the game when Eli Manning hit Mario Manningham down the sideline for a 38-yard gain on the Giants’ game-winning drive.  Immediately, the catch was challenged by Patriots Head Coach Bill Belichick. NBC provided great replays of the amazing catch including one of its latest innovations NBCee It. This technology froze the camera shot, zoomed in, and moved the shot to give fans a perfect view of Manningham getting both feet in bounds to make the incredible catch! Michaels and Collingsworth acknowledged how amazing the play was, and NBCee It helped back up their proclamations.

The game came down-to-the-wire although the commentators didn’t sound very excited about the biggest game of the year being so close. However, there weren’t any major errors, and the overall production of Super Bowl XLVI lived up to the standards of a Super Bowl broadcast.