The Richard A. Maxwell Sport Media Project is a hub for teaching, research, and service related to sport media. The Project benefits students and faculty at Bowling Green State University, and offers outreach and media consulting to area and regional groups that work with student-athletes.

Through collaborative efforts of the Sport Management program and the School of Media and Communication, BGSU students have the opportunity to learn such skills as sports writing, reporting, broadcasting, announcing, public relations, media relations, communication management and production.  Faculty and other scholars have access to resources about the commercial and sociological aspects of sport.

Mission of the Maxwell Sport Media Project:

The Maxwell Project’s mission is to educate future sport media professionals, serve as a scholarly institute to evaluate the relationship between sport and the media, and to provide comprehensive consulting services to local and regional students and professionals.

 Who is Richard A. “Dick” Maxwell?

Mr. Maxwell received a bachelor’s degree in journalism in 1970 at BGSU and went on to a successful career in the sport communication industry.  He worked in public relations for the Denver Broncos and Tampa Bay Buccaneers before moving into the NFL Commissioner’s Office in 1978.  After 36 years in professional football, Maxwell retired as senior director of broadcasting in 2006.  Maxwell was instrumental in the production of 32 Super Bowls, numerous Hall of Fame and AFC-NFC Pro Bowl games, and several international American Bowls.