By Don Collins

Today, the WNBA has its All Star Game. I’ve only had the pleasure of attending one WNBA game in my life and it was awesome. The game I attended was on Saturday, July 7, 2018 and featured the Chicago Sky and the Minnesota Lynx at the Wintrust Arena in Chicago, Illinois.

I decided to go to this specific game because the G.O.A.T., Maya Moore, was coming to town. Moore, who is also an All-Star this season, happens to be one of my favorite players of all time so I literally got chills seeing her warm up.

This game, which resulted in a Sky victory, really opened my eyes to how fun the WNBA games are. One of the things that I noticed was how involved the league is with the community and the sponsors. Not that the other leagues aren’t involved, but the community appeal was at the forefront of my experience and I absolutely loved every second.

Looking forward to the game this afternoon, I think that we’re in for a real treat. This year’s event will be like none other. The media presence for this game has really been ramped up. The number of cameras has been increased, the players will be mic’d up and there will be locker room access galore.

The one thing that I’ve learned is that the media plays a vital role in getting people who are interested to watch, but more importantly, the media can attract new fans to the sport. The good news, according to wnba.com, is that viewership is up 38% in the first-half.  Hopefully, the trend can continue after people tune in to watch this game that tips off at 3:30 p.m. (ET).

Reference

Star-studded Verizon WNBA All-Star Game 2018 on ABC airs Saturday. (2018, July 25).  WNBA.com. Retrieved from http://www.wnba.com/news/star-studded-verizon-wnba-all-star-game-2018-on-abc-airs-saturday/