
By Cory Washburn, BGSU Sport Management
For better or worse, the dollar has become more important than ever in the NIL era of college sport. But not every athletic department has access to a major corporate sponsor or billionaire alumni like some high major/power conference schools do. In order to help ease this difference and maximize our athletics’ potential, I suggest BGSU begin aiding athletes in growing their personal brands as creators. While, of course the game comes first, taking some time here and there to promote players showing their day-to-day routine, personal hobbies, funny/relatable moments, and other behind-the-scenes content will ensure the fan base becomes more familiar with the program.
It’s no secret that fans love to engage and build connections with their school’s players off the field. Feeding into this will make people feel more a part of the team/school as a whole, further leading to an increase in tickets sold, higher concession sales rates, and hopefully a rise in donor interest. We saw a version of this last year during the Pudge saga, but that was just a taste of the buzz you can generate from (figuratively) letting the public in the locker room. Though this alone can’t make up for all disadvantages small schools have in today’s dollar-driven college sport climate, it could play a key role in maximizing BGSU’s potential.

