Author Archives: The Richard A. Maxwell Sport Media Project

Unknown's avatar

About The Richard A. Maxwell Sport Media Project

The Richard A. Maxwell Sport Media Project is a hub for teaching, research, and service related to sport media. The Project benefits students and faculty at Bowling Green State University, and offers outreach and media consulting to area and regional groups that work with student-athletes. Through collaborative efforts of the Sport Management program and the School of Media and Communication, BGSU students have the opportunity to learn such skills as sports writing, reporting, broadcasting, announcing, public relations, media relations, communication management and production. Faculty and other scholars have access to resources about the commercial and sociological aspects of sport.

Minnesota’s Historic Season Goes Unnoticed

BY LORI RAUDIO

This past Sunday, the University of Minnesota Gophers women’s hockey team made history. Not only did they win their second straight NCAA Championship, but they completed a perfect season (41-0-0). If you only catch the sports headlines, however, you probably didn’t even know women’s hockey was having its tournament.

What the Gophers did is no small feat and they are the first women’s hockey team to complete an undefeated season. Despite their success, there was little to no mention of the team in the media. It wasn’t covered on Sportscenter or any other major sports network, but it was covered online by ESPN’s female counterpart, espnW. The article did make ESPN’s homepage, but only at the very bottom of the page.

Sportscenter doesn’t show many NHL hockey highlights, so women’s hockey coverage is pretty much non-existent. Many other media outlets also chose to ignore this story, as it was overshadowed by March Madness, the Miami Heat’s win streak, and Tiger Woods regaining his world ranking. The Gophers’ accomplishments are a rare achievement and at least deserved some acknowledgement.

This echoes issues raised in my previous article about Brittney Griner and problems in women’s sport. It seems to be a never ending cycle. Women’s sports are seen as less competitive and exciting so the media doesn’t report on them very much. People who rely on these media outlets for news don’t hear about women’s teams or even know they exist. Therefore, women’s sports are silenced and ignored, unable to gain popularity.

It’s a shame the Gophers didn’t receive more recognition for their achievements. Their undefeated season is something no men’s team has done since 1970. These women, and other female athletes in every sport, are achieving exciting things, and the media needs to step up and give them the respect they deserve.

ESPN Announcers Give Viewers Incentive to watch NIT Game

BY LOREN BRANCH

With the NCAA Tournament being the focus of March Madness, there are some who forget there are other college basketball post-season tournaments such as the second most important one, the National Invitation Tournament (NIT). Credit goes to the announcers in the Maryland v. Alabama NIT matchup.

Before the tip-off, the announcers made a statement that sounded something like this, “If you’re wondering why you should watch this game, besides the fact that it’s a matchup between two good teams, we’re going to tell you some things we plan to discuss during the broadcast.” They continued to list off a few things that included the pro-potential of Maryland star big man, Alex Len, and some potential rule changes for college basketball. Throughout the game they actually spoke on each of these points and I believe it made the game more interesting for the novice fan.

This was a different way of attracting viewers, but also creative. My only question now is, why did they feel the need to pull out this new trick? Maybe the ratings were down for the tournament, or maybe they were just trying to draw in more viewers. Either way, I think this was a great idea that could definitely draw in sports fans.

Roberts well-deserving of Arthur Ashe Award

BY LOREN BRANCH

Robin Roberts is currently a host of ABC’s “Good Morning America,” but from 1990 to 2005 she was one of the first female anchors for ESPN. In the past few years, she has battled with two serious illnesses. She was diagnosed with cancer in 2007 and just returned to the air in February after receiving treatment for a rare blood disorder called myelodysplastic syndrome. It is because of her determination to continue bringing life to the world of broadcasting, despite these struggles, that she will receive the Arthur Ashe courage award at the 2013 ESPYS. She will join past honorees, Jim Valvano, Muhammad Ali, Dean Smith, and Pat Summitt.

According to the LA Times, ESPN President John Skipper made the following comments when announcing the award: “Robin brings an amazing amount of energy, compassion and determination to everything she does. Those qualities made her an incredible asset during her time here at ESPN, and they have served her well as she battled the terrible health challenges that she’s had to face. Robin’s accomplishments in so many areas, as an athlete, a broadcaster, a cancer survivor and more, demonstrate her ability to shine regardless of adversity and we could not be more proud to honor her as the recipient of this year’s Arthur Ashe Courage Award.

New ‘App’ Ignores Women’s Tournament

BY SIMONE ELI

We are in the thick of the NCAA Tournament, full of upsets, Cinderella stories and overtime victories.

To further madden March Madness, the NCAA has partnered with Turner Sports Interactive and developed an application for fans and sport lovers to keep track of the tournament game by game. It has an interactive bracket, tweets about the tournament, schedules, and the best part ‑‑ the ability to watch the tournament games through the app with your TV provider log in.

The app has been an outstanding part of this year’s tournament. It constantly sends notifications to the users about close games, upset alerts, etc. While the app still relies on the users’ cable provider to watch games on CBS, TNT, TruTV and TBS — it’s been a perfect fit for March Madness fans.

MacNewsWorld writer Chris Maxer wrote: “To some extent, this makes you feel like you’re part of the action, even if you’re stuck in a meeting and have to discreetly glance at your iPhone … In my experience, it worked pretty well and made me appreciate access to the games when I could not be in front of my Mac or HDTV.”

I, too, have downloaded the app and used it on a daily basis to keep track of games. However, this app does not provide a live feed for the women’s tournament. Where is the love for the women’s game? Women’s tournament fans can utilize the ESPN app and watch games live, but there is still not an interactive bracket, tweet updates, game alerts, or any of the ‘fun’ and advancement like there has been for the men’s tournament.

I am not being a fun-sucker and taking away from the hype of March Madness, but I am wondering why the women’s tournament has been excluded? Why, once again, is society behind on the technology advancements and ‘fairness’ for women?

CBS Put in Tough Position With Kevin Ware Injury

BY STEVE KUBITZA

One of the most gruesome injuries ever seen in sports occurred on Sunday in Louisville’s game against Duke in the Elite Eight of the March Madness men’s tournament.

With just over 6:30 left in the first half, Louisville’s Kevin Ware went to block a three-point shot. When he landed, his right leg seemed to buckle under him. That was until his shin was seen sticking out of the skin, with the rest of his leg hanging from the shinbone.

It was a gruesome injury in which the severity was not exactly realized at first glance for viewers. It was clear from the reaction of the players on the floor, and on Louisville’s bench, something serious had happened.

TV networks often show replays of injuries and warn viewers if the injury is too graphic.

But, after one replay, it was evident this injury was far too catastrophic to keep replaying. One more replay was shown and then the focus was shifted to the reaction of the players and fans in attendance.

Criticism may be thrown CBS’s way for showing replays of the injury, but that is not something out of the ordinary. Replays are always shown as, unfortunately, people want to see a devastating injury when it happens.

CBS handled the fallout of the injury professionally. They could have cut to commercial, but they kept viewers informed on the situation and let the emotion in the arena be felt.

It’s Annoying To Watch – Check That – To Listen to Tennis On TV

BY DR. JACQUELYN CUNEEN

There was a time when only “big” tennis matches were broadcast on television, and big means the men’s championship final from Wimbledon on NBC and the U.S. Open men’s final match on CBS. Networks did not have a collection of tennis sportscasters in the way they had a stable of announcers specializing in stronghold sports such as baseball and football that were televised daily or weekly. When the networks produced tennis for television, they usually paired a popular and soft-spoken staff announcer with a well-known and personable former player, both of whom would fit well into the elegant country club atmosphere of the venues where the tournaments were played. Back then, CBS chose former NFL player turned announcer Pat Summerall and Cincinnati native Tony Trabert, a retired world No.1 player. NBC assigned Dick Enberg to call the matches with former college player and coach turned sports reporter Bud Collins (although Collins could single-handedly transform the chic atmosphere of any country club). With the tennis boom of the 1970’s, the sport started coming into its own as “made for TV” events were staged and eventually, with the advent of the current crop of specialty sports cable channels, most all of the hallmark tennis tournaments now receive full coverage from start to finish.

That should be good news to tennis fans, right? Maybe not. The expansion of tennis as a television staple is great for tennis aficionados. However, it did not come without growing pains that seem to still be hanging around making it difficult to enjoy the broadcasts with the sound on.  

While no tennis fan with cable access could possibly lament the amount of modern-day television coverage devoted to Grand Slam and other major tournaments, those who recall the skills of announcers/commentators such as Summerall and Trabert (image above) are likely disappointed by the talent hired to fill today’s broadcast booths. In particular, former players assigned to either anchor or comment on the matches seem to focus on one or both of the following: (1) They talk about themselves as much or more than they talk about players in the match they are covering, and/or (2) They are so full of hyperbole with their compliments to the top players that they are more like fan club presidents than analysts. It does not matter if names are mentioned here or not – pick an announcer, any announcer. It is rare for a former player sitting in the broadcast booth to criticize a current Top 10 player on court or scrutinize the match by sharing the insider expertise they were hired to provide.

Except for many of those panel members who sit at the desk for pre- and post-game football and baseball shows, former team sport players who work television games as announcers and analysts do not seem to have this egocentric focus on themselves. Perhaps that is because when playing a team sport, one shares success and failure with others and they recognize the gifts of their teammates. In tennis, the athlete is on the court alone or teamed with only one other player and the focus is almost 100% on them, win or lose. Is it possible that this self-focus carries over to the broadcast booth and they still think of themselves as one of the attractions of the program?

Tennis players spend a lot of time around each other, because they all play essentially the same schedule, attend the same tournament- or sponsor-related social functions, and generally hang out together year round. Thus, they know each other better than athletes in the Big 4 and other sports who may only know their own team members. Is it their closeness to their subjects that make former players so restrained in their comments?  

In addition, unlike locker rooms for most sports, the media are banned from tennis players’ dressing areas. However, for some reason, former players are permitted access to dressing rooms and player lounges, particularly if they themselves are playing in one of the senior-level draws at the larger tournaments. Thus, the announcers are able to pal around with the current players, and perhaps this affects their objectivity.

More professionalism, impartiality, and broadcast technique is needed before these former tennis players can master the craft of being a genuine, bona fide sportscaster.  Until then, tennis fans may want to turn the sound off when watching televised matches. There is an upside to that – with the sound off, one cannot hear the players themselves screech, coo, groan, growl, howl, and roar as they strike the ball.

Brittney Griner challenges gender stereotypes

BY LORI RAUDIO

With March Madness in full swing, it is an exciting time in sports. Many people, however, forget there is a women’s tournament happening as well. With hours of coverage devoted to the men’s games, it’s easy to overlook the women. If ESPN or other media outlets even mention the women’s bracket, it’s most likely related to Baylor star Brittney Griner.

An ESPN article titled “What Brittney Griner Says About Us” by Kate Fagan did a great job illustrating the problem facing women’s sports. Fagan mentions because Griner is so good, people accuse her of being male. This occurs with many talented female athletes. Griner creates a problem for people who argue women’s games aren’t exciting or competitive. Because she actually makes the game exciting, she must be a male.

Females athletes are becoming tougher and more competitive. This contradicts the gender stereotype that women should be feminine and not overly muscular. Fagan writes, “Women’s basketball is maligned for not being as athletic as the men’s game, but as women become more athletic, these players are often labeled unfeminine, and therefore unwatchable.” I feel this perfectly sums up the problem facing women in sport.

Griner has changed the game of women’s basketball, but there is still work to be done. She will soon join the WNBA, which is even less popular than college basketball. Griner has handled all the scrutiny well, and maybe she can be the one to increase the popularity of the WNBA. To fix the problems facing women in sport, more people like Griner need challenge the conventional stereotype of female athletes.

Are You Watching Indian Wells?

BY DR. NANCY SPENCER

This is the time of year when tennis is heating up. As a former player, coach/teaching pro, and fan of the game, this is a time when I would normally be watching what is considered by some to be the “fifth Grand Slam” – i.e., the BNP Paribas Tournament at Indian Wells. But to be honest, I have had difficulty watching that tournament ever since March 17, 2001, when the Williams family faced “one of the ugliest scenes in the sport’s history” (Jenkins, 2013, para. 3). From my perspective, I cannot think of an uglier moment.

In 2001, I was among those eagerly awaiting the live televised match that would feature the Williams sisters playing one another professionally for only the sixth time. I remember seeing them play in their first match at the Ericsson (in 1999) when Venus won in three sets. I also watched as Venus defeated Serena in their 2000 semifinal match at Wimbledon. I could not have been more excited to see their sixth match-up, especially since it was scheduled to be shown live on ESPN. Naturally, I was disappointed to learn that Venus had defaulted – supposedly just moments before the match was scheduled to begin. I don’t remember if they showed another match to fill in the time slot. But I do remember seeing the finals between Serena Williams and Kim Clijsters when it was played two days later.

Watching that final match left an indelible mark on me, so I can begin to understand how it must have felt for the Williams sisters. Pam Shriver and Mary Joe Fernandez were commentators for the final match. I remember Fernandez said tournament officials knew “something might happen,” and they had warned ushers to be prepared. In light of their forewarning, I could not understand why no one intervened when the ugliness began. The vitriolic booing by fans started as soon as Serena was introduced; it escalated when Venus and Richard Williams entered the Stadium to take their seats for the final. As the match got underway, fans did the unthinkable – for a tennis crowd – they booed loudly each time Serena made an error or lost a point.

In a powerful article on SI.com, Elizabeth Newman (2013) argues that “Calls for Williams sisters to return to Indian Wells are wrong.” Newman explains how unusual it is to display such behavior in tennis, writing, “we’re talking about tennis, a sport steeped in etiquette, decorum and protocol; a sport where errant catcalls and whistling are considered low brow” (para. 10). 

In 2001, several things struck me as I watched the Women’s Singles Final at Indian Wells. One was that “no one did anything.” When Serena’s autobiography, On the line (Williams & Paisner, 2009), came out, I was particularly moved by her chapter on “The fiery darts of Indian Wells.” In it Serena wrote that, “Some tournament official could have gotten on the loudspeaker and explained to the fans that Venus had been legitimately hurt, that I had nothing to do with her withdrawal, that every effort had been made to cancel that semifinal match in a more timely manner. Some effort could have been made to quiet the crowd. But no one did anything” (Williams & Paisner, 2009, p. 81). Like Serena, I too was astonished to watch the match and observe that no one did anything.

Another thing that I learned as I read the chapter was that Venus had told the trainer earlier in the day that she was injured and would not be able to play. So why was an announcement not made until four minutes before the match was to begin? At the time, it appeared that Venus was solely responsible for the late withdrawal. To this day, I wonder why the tournament director and/or trainer never acknowledged their complicity in what happened.

In the aftermath of the 2001 Indian Wells final, Richard Williams reported that he heard “racial epithets” and that someone even yelled that he was lucky it was not 1975 or “he would skin him alive” (Smith, 2001, para. 29). Venus heard it. Other fans reported hearing the boos and racist epithets. And yet, Tournament Director Charlie Pasarell’s response was simply to say, “If Richard says he heard racist epithets, maybe he did… but I know that’s not Indian Wells people.” Really? What does that mean? Why was it so important to establish that if there was a racist response from the crowd, it wasn’t “Indian Wells’ people.” It was still racism. Was Pasarell only responsible if Indian Wells’ people were yelling epithets? 

Since 2001, the Williams sisters have (understandably) not returned to Indian Wells, a decision I fully support. Yahoo! Sports’ Merlisa Lawrence Corbett (2013) writes that the 12-year boycott taints Indian Wells tournament – which is not to suggest that the Williams sisters are to blame, but that Charlie Pasarell never stood against “overt racism.”

Johnny Manziel Faces Media Scrutiny

BY LORI RAUDIO

After becoming the first freshman to win the Heisman Trophy and leading Texas A&M to a Cotton Bowl victory, Johnny Manziel has gained celebrity-like status. His celebratory off-season has garnered much media attention via his Twitter page, and not all of it is good.

It all started when Manziel had courtside seats to both a Houston Rockets game and a Dallas Mavericks game on consecutive nights. TNT analyst Steve Kerr saw Manziel and publically questioned how an amateur college football player could afford such good seats. Manziel took to Twitter to say he bought them as a birthday present to himself.

Manziel has also been questioned for pictures he posted on Twitter. These pictures include him holding a stack of cash at a casino, celebrating Mardi Gras in New Orleans, and partying in Cabo San Lucas, Mexico. It has also been revealed he takes online classes at A&M and drives a Mercedes. None of these things are against NCAA regulations, but have led to increased media scrutiny of his seemingly extravagant lifestyle

Recently, Manziel sparked controversy when he posted a picture on Twitter of what appeared to be a Texas Longhorns tattoo. He later said it was fake, but also took the opportunity to respond to some negative tweets he received. He replied with “you suck” to one follower as well as other mean-spirited responses, including mocking fellow Heisman candidate Manti Te’o.

I’m sure he gets thousands of negative tweets a day, but this is not the way to respond. There is nothing wrong with Manziel having fun, but now that he is a public figure, he needs to be more careful. It’s unfair, but it comes with the territory of being an elite athlete. He represents Texas A&M and the NCAA, and what he does reflects those institutions.

Texas A&M should have a publicist working with Manziel, who can show him how to better represent himself in the media and reign in his social media posts.

World Baseball Classic deserves more coverage

BY STEVE KUBITZA

The World Baseball Classic is the only tournament of its kind. It is baseball’s “World Cup,” and is in its third installment this year. While soccer is far more popular than baseball worldwide, the WBC deserves more coverage than it’s getting.

In the U.S., the games are broadcasted, but not on basic cable channels.MLB Network is broadcasting the games, but many Americans do not have the channel at their home. This is especially true for the older demographic, many of whom are baseball fans.

ESPN Deportes is also broadcasting the games, but the games are Spanish. Deportes is also not available on basic cable packages.

ESPN is the major sports channel in our country, but it has elected not to cover WBC games. The network is currently broadcasting college basketball conference tournament games, so that is one factor influencing the lack of coverage.

It is frustrating more fans aren’t able to see an event of such relevance. This may be a sign of baseball’s declining importance in our country, or simply a result of a scheduling conflict with basketball. The true reason will be evident as time goes on.