BY SIMONE ELI

We are in the thick of the NCAA Tournament, full of upsets, Cinderella stories and overtime victories.

To further madden March Madness, the NCAA has partnered with Turner Sports Interactive and developed an application for fans and sport lovers to keep track of the tournament game by game. It has an interactive bracket, tweets about the tournament, schedules, and the best part ‑‑ the ability to watch the tournament games through the app with your TV provider log in.

The app has been an outstanding part of this year’s tournament. It constantly sends notifications to the users about close games, upset alerts, etc. While the app still relies on the users’ cable provider to watch games on CBS, TNT, TruTV and TBS — it’s been a perfect fit for March Madness fans.

MacNewsWorld writer Chris Maxer wrote: “To some extent, this makes you feel like you’re part of the action, even if you’re stuck in a meeting and have to discreetly glance at your iPhone … In my experience, it worked pretty well and made me appreciate access to the games when I could not be in front of my Mac or HDTV.”

I, too, have downloaded the app and used it on a daily basis to keep track of games. However, this app does not provide a live feed for the women’s tournament. Where is the love for the women’s game? Women’s tournament fans can utilize the ESPN app and watch games live, but there is still not an interactive bracket, tweet updates, game alerts, or any of the ‘fun’ and advancement like there has been for the men’s tournament.

I am not being a fun-sucker and taking away from the hype of March Madness, but I am wondering why the women’s tournament has been excluded? Why, once again, is society behind on the technology advancements and ‘fairness’ for women?