LeBron’s Social Media shouldn’t be Media…

By Nate Flax

For the last week or so, the sports world has paid extra close attention to future Hall of Famer, LeBron James. While it’s no surprise that James is once again in the spotlight, the reasoning behind his recent hype is quite frankly ridiculous. After a blowout win against the Denver Nuggets, a reporter, seemingly against all his journalistic instincts, asked LeBron why he had unfollowed the Cleveland Cavaliers’ twitter page to which James replied with a very blunt “Next question.” The brief interview immediately went viral, being broken down by blogs, twitter, and just about every show featured on ESPN. Sure, James’ reaction could have been better and more polite, but did it really deserve a00week-long critique?

Since the infamous decision to return to Cleveland after abandoning the team for the Miami Heat, things have not gone as planned for James and the Cavaliers. His glorified return was spoiled by a loss in the NBA finals to the Golden State Warriors, and the team can’t seem to avoid locker room drama. The twitter fiasco only added to a long line of recent off the court problems for the Cavs, as well as more rumors of another LeBron James departure from Cleveland. James shrugged off the unfollow as simple preparation for the playoffs, an understandable mindset for a man who has made it a mission to bring a championship to his hometown.

It was not as if preparing for the playoffs was not already on James’ mind. A new entrance song as well as a cut down on all social medias were already announced as part of his plans to get set for the postseason. Even if the unfollow spree the superstar went on that week was not about prepping for the post season, it doesn’t really matter who he follows. As Sporting New’s Jordan Greer put it, “LeBron follows Victor Cruz, so is he going to play for the Giants? He also follows Bun B. Time to start that rap career. Or maybe James doesn’t need to follow the Cavs on Twitter because, you know, he’s physically there with his squad. It’s not necessary to receive your news and updates online when you can just say “Hey, Kyrie, are you going to play tonight?”

Though the Cavs are probably the lone bright spot in Cleveland sports, its ridiculous to blow such a minor, non-basketball issue, into a week-long drama show. Let the man do his job and be the brilliant basketball player he is without over analyzing every off the court action he makes and appreciate the greatness without creating a story where there isn’t one.

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