World Series TV Ratings Boom in Game 7

By Nick Muhl

On October 29th, the San Francisco Giants took home their third World Series title in five years. The Giants defeated the Kansas City Royals 3-2, in a back and forth Game 7, behind their ace Madison Bumgarner. The pitcher threw a scoreless five-inning save on only two days rest.

Game 7 of the World Series drew huge ratings on Fox, averaging 23.5 million viewers and a 13.7 TV rating for the entire series. The viewership was over five million more than last years World Series final game between the Boston Red Sox and St. Louis Cardinals.

The ratings for the final game came as a relief for Fox, Game 1 of this years World Series drew a 7.1 TV rating, the lowest ever for a Game 1 of the World Series. The rating came as a shock considering the highly covered run to the world series by the Kansas City Royals.

Despite Kansas City not being a major market team, many members of the media and fans believed the great story behind the team, including this being the first time since 1985 that the Royals have reached the World Series, would help to boost the TV ratings. Jacob Shafer, a writer for the Bleacher Report, tagged the Royals with the “Cinderella” term attributing the name to their small market-status and playoff drought.

After Game 1 of the series, it was looking grim despite the optimism by the media and Fox. However, both teams would prove to downplay the Game 1 series ratings as each game gained more viewers. The largest factor in swinging the tide in Fox’s favor? This year’s world series came down to a deciding Game 7, and nothing screams drama more than a Game 7 pitching duel between Bumgarner and the Royals.

The game 7 provided Kansas City with a 58.3 TV rating, the highest rating for any one city for one MLB game. The Giants hometown, San Francisco logged a rating of 38.8. Despite the beginning of the NHL and NBA seasons and mid-season of the NFL and college football, the MLB remains as one of the “Big 3” alongside the NFL and NBA.

 

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