Raudio weighs in on racist tweet during Obama’s Newtown speech


During this week’s Sunday Night Football game, NBC pre-empted the game to cover President Obama’s speech in Newtown, Conn.

Most appreciated the sign of respect for the tragedy, but not all.

One North Alabama football player, Bradley Snapper, sent a racist tweet when the game was interrupted, according to an article in the New York Daily News.

Many Twitter users were outraged and notified North Alabama’s athletic director, Mark Linder. He responded quickly, notifying them Snapper was no longer a member of the team. He also thanked users for the information and emphasized North Alabama doesn’t condone such behavior.

According to the article, Snapper wasn’t the only one upset about the interruption. Other people sent tweets voicing their anger.

It’s very upsetting to see this. For a nation in mourning, it is important to be united and hear from our leaders. Sports can have healing properties, but the nation’s current priorities should be in helping Newtown. I’m glad NBC saw the importance of the President’s speech and broadcast it on their main network.

I believe this delicate situation was handled very appropriately. NBC made the right call showing the speech on their main network, and Linder and the University of North Alabama made the right call removing the player from the team.

It is sad to see people such as Snapper with the wrong priorities, but I’m glad to see a majority of the media, the sport industry, and the nation show respect and honor to the victims in Newtown.

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About The Richard A. Maxwell Sport Media Project

The Richard A. Maxwell Sport Media Project is a hub for teaching, research, and service related to sport media. The Project benefits students and faculty at Bowling Green State University, and offers outreach and media consulting to area and regional groups that work with student-athletes. Through collaborative efforts of the Sport Management program and the School of Media and Communication, BGSU students have the opportunity to learn such skills as sports writing, reporting, broadcasting, announcing, public relations, media relations, communication management and production. Faculty and other scholars have access to resources about the commercial and sociological aspects of sport.

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